Superfort™
Open-ended fort making kit
Super Fort is a complete fort-making construction toy that enables kids to create their own secret places and cool spaces. Utilizing flexible foam noodles, attached by our unique “Quick-Snap Magnetic Connectors”, Super Fort enables endless life-size combinations for a MSRP of $50 (that's COG's under $15). Superfort launched in 2005 then was acquired by Cranium in 2006. As a consultant, we helped launch their own brand, system upgrades and line extensions.
Roles @big BOING Toys:
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Industrial Design
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Production Art
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Build Experience & Instructions
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Costing
Problem:
The classic play-pattern of turning the parent's furniture and sheets into forts is timeless. Fun for the kids, but a potential chore for the busy parent.
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Solution:
Replace furniture with fun safe foam noodles!
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Easy to explain, none on the market... easy to sell.
Building System
Design Specifications
Thought Process
